Founder · Investor · Author
Adapt.
Build.
Navigate.
Turn change into practical progress. Essays and practical perspectives for founders and leaders, from a multi-exit founder and investor.
The Adaptive Innovator Assessment: see how you lead through change. Free for founders.
I’m Greg Moran, a multi-exit founder and investor. Two decades building and backing companies.
More about me →Companies I’ve built and backed
The writing
All writing →AI didn’t expose your tech. It exposed your culture.
The “But First” problem: the cost of trying is near zero and companies still stall.
Stop selling seats. Start owning outcomes.
The agent era is repricing software. What to do about it.
Author of The Adaptive Innovator. Founders take the assessment free.
A founder’s journey toward resilient leadership: how to make sense of change, turn ideas into useful work, and move forward with greater clarity.